The research question (RQ) for the area of impact (1) is applied to the case of partnerships between cultural and educational institutions. The Open Method of Coordination (OMC) expert group (2011-2014 EU Work Plan on Culture) identifies that such partnerships stimulate children’s harmonious development by using the Arts, and promotes social integration with positive implications on levels of violence, racism and social exclusion.

RQ1: How successful are the narratives behind ICH in delivering social goals?

The methodology for addressing RQ1 employs two techniques of analysis:

1.1. Qualitative research: 4 workshops in Erlangen, Tartu, Vitré and Brighton with cutting-edge experts in areas of education, culture and digital technologies in order  to define/describe artnership objectives in ICH visual experience .

1.2. Data Analytics: Text Mining will be used as an evaluation tool for partnership objectives in the ICH visual experience.

The research question for the area of impact (2) is:

RQ2: What is the potential of Augmented Reality/Virtual Reality in reinforcing ICH visual literacy?

Qualitative research methods will be used to address RQ2. Focus groups will be held in which cutting-edge experts of digital technologies at the University of Brighton will share their perceptions and opinions about the potential use of augmented reality (AR) / virtual reality (VR) for the process of sending visual messages of tangible elements in specific areas of intangible cultural heritage.

Example of a tangible element in a ICH representation (the Fallas Festival in the city of Valencia, Spain)